If your church can help needy families in your community in this way, then I would certainly encourage it. Jesus said, "I tell you the truth, whatever you did for one of the least of these brothers of mine, you did for me" (Matthew 25:40).
After all, the real issue isn't what my view about this is, but what God's view is and the Bible makes it very clear that He is concerned about those who are hungry or needy. If He is concerned about them, shouldn't we be also? Of course we should. The Bible says, "He who gives to the poor will lack nothing, but he who closes his eyes to them receives many curses" (Proverbs 28:27). It also says, "Blessed is he who is kind to the needy" (Proverbs 14:21).
Remember too that Jesus not only preached to the crowds while He was on earth, but He also took care of many of their physical needs. I hope people in your church won't let pride or anything else get in the way of helping others. Perhaps you can be an example to those who have questions about this project by getting personally involved in it.
May your church not only reach out in Christ's name to others in your community, but may you also become part of what God is doing in other parts of the world. Countless millions today have never heard of Christ; will you share Him with them?